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Sara
Rabstenek
Senior Director, Product Management
Condé Nast
Sara is a product leader who works at the intersection of user experience, technology, and design. She brings a deep commitment to cross-functional ways of working and Is constantly searching for more productive and efficient processes. She has a keen eye for simplifying complex problems, comfort with ambiguity but a solutions-oriented mindset, a fluent and practical use of data, and thoughtful empathy for both her users and her teams.
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24 October 2024 13:00 - 13:30
Building a destination: Combining business strategy and user needs to unblock decision making
Using a redesign for The New Yorker's homepage as a case study, we can see how effective it is to combine business strategy and solving for user needs in building alignment and producing great work. Sara will dive into how a strategy that cultivates onsite engagement makes sense for subscription brands today, and how to think about content programming, packaging, and presentation to best serve our users.
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