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Charles
Addai-Appiah
Senior Regional VP, EMEA at Fullstory
Fullstory
Charles focuses on crafting DX data strategies and collaborates with industry giants such as Pinnacle Pet Group, Rank Group, DAZN, Addison Lee, and Financial Times. His prior experience includes growing the Optimizely UK team from 5 employees and leading the gaming division at Sensor Tower.
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13 June 2024 14:45 - 15:30
Unveiling the hidden treasures of behavioral data
Understanding the nuances of rage clicks and site abandonments can be the key to unlocking hidden revenue streams. By identifying these subtle cues, you can pinpoint areas for improvement and turn them into profit-driving strategies. Key takeaways: Product development and strategy: Discover how behavioral data insights can be your compass, guiding you toward product innovations and strategic moves that resonate with your audience. Industry insights: Ever wonder how frustration signals like rage clicks differ across different sectors? Explore the fascinating variations and see where your organization stands. Real-world impact: Learn from the best. Top companies are leveraging these insights to not only boost loyalty but also to skyrocket their ROI. Find out how they're turning data into action.
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