In today's rapidly evolving tech environment, simply offering apps isn't enough. Users and customers now expect intuitive, self-service analytics capabilities embedded within the very tools they use. This empowers them to gain insights directly, optimizing their workflows and driving value. But how do you deliver these in-demand analytics features quickly and efficiently? The question becomes: should you build your analytics platform from the ground up, or leverage a pre-built solution? Join Brooks Naylor as he dives deep into this critical decision, exploring the pros and cons of both approaches. Beyond just delivering self-service analytics, we'll explore how this approach can accelerate your development process while reducing TCO and maximizing ROI for the products you're building.