Jane Davis is a UX Research leader-turned Product Manager who specializes in helping organizations make better decisions by understanding people. She has experience building and scaling research practices and products at companies both large and small.
As Senior Product Manager for Growth at Maze, she works to seamlessly incorporate research into the product development process.
Prior to joining Maze, Jane established and scaled the UX Research function at Zoom as their first-ever Director of UX Research and Content Design, scaled and matured the UX Research and Content Design practices for Zapier as their Head of Research, ran the Growth Research team at Dropbox, and led the UX Research practice at BitTorrent.
When she's not doing research, she's probably outside or making something with her hands. She loves coffee, croissants, and crossword puzzles.
Ask smarter, not harder: Improving product outcomes by asking better research questions
Research questions often start one layer deeper than they should – asking "is this the right solution" instead of "is this the right problem," or "which design is the best option" instead of "is this the right direction." If your research isn't asking questions at the right level, the insights you get will be built on shaky ground, resulting in the right decision getting made about the wrong problem.
Learning how Product and UX functions can partner to identify shared goals and develop research questions on that foundation is critical to getting fast, actionable insights that lead to better business outcomes.