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Michael
Heinley
Senior Director of Product Management
Decathlon
Michael is an EMEA-based senior product leader with over 15 years of experience in product management, including 8+ years in senior leadership roles at major B2C product-led organizations. He is recognized for guiding teams with strategy, purpose, and clear outcomes, while coaching with both competence and genuine care. A confident and motivating leader, Michael brings energy and clarity to scaling teams and delivering impactful products. He is also an active speaker and panelist, sharing his belief that strong product craft has the power to move humanity forward.
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09 December 2025 14:00 - 14:30
The Disappointment Factory: How to make irrelevant products and waste customer's time
Michael Henley, a senior director at Decathlon, discusses the critical role of product managers in creating successful products. He highlights common failure points in product management, such as solving the wrong problems and neglecting customer interviews, which contribute to the high failure rate of 70-90% for products. Many product managers come from project management backgrounds, leading to a mismatch in skills and expectations. Heinle emphasizes the importance of understanding customer needs and market dynamics, advocating for a shift from idea generation to insight-driven decision-making. The talk concludes with a call for product managers to enhance their skills and focus on effective problem-solving.