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Mariana
Vitaver
Director, Product Management
Mastercard
Mariana is a Director of Product Management for Digital Payments & Crypto at Mastercard. With a focus on the evolving landscape of digital transactions and blockchain technology, she drives product strategy and innovation in this critical area. Mariana is at the forefront of developing secure and seamless payment solutions that leverage emerging technologies to shape the future of finance.
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09 December 2027 14:05 - 14:30
Product strategy for uncertain times
Mariana shares insights on how product leaders can thrive in uncertain environments. Drawing from examples like Netflix's pivot to streaming and Zoom's pandemic success, she emphasizes that uncertainty is the norm rather than the exception. The presentation covers five key strategies: staying humble and knowing what you don't know, embracing uncertainty as a driver of innovation, testing theories with data, staying true to company DNA and values, and keeping customer needs as your compass. She advocates for scenario planning with realistic, optimistic, and defensive scenarios, and stresses the importance of building agile muscles during stable times to prepare for uncertainty.