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Florian
Bonnet
Senior Product Director
Pleo
Florian Bonnet is a seasoned product leader blending scientific rigor with human-centered strategy. With over a decadeโ€™s experience at companies like HelloFresh, Typeform, and Fintecture, heโ€™s driven growth, transformation, and customer-centric product innovation through data, experimentation, and behavioral insights. Florian holds a PhD in Theoretical Physics and an Executive MSc in Behavioral Science credentials that inform his analytical yet empathetic approach. He excels at leading cross-functional teams, optimizing activation, retention and conversion journeys, and building scalable product systems that deliver real value.
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09 December 2025 13:10 - 13:40
Connecting the dots - 360 degree view of your customer journey
Florian highlights the challenges of fragmented customer data and the need for alignment among teams to enhance personalization at scale. He outlines three key elements for effective data interpretation: a Northstar metric, common rituals, and a voice of the customer system. The discussion also covers the integration of quantitative and qualitative data to improve customer insights, stressing that building a complete view of the customer is a gradual process requiring collaboration and context. The session concludes with audience engagement and a preview of future topics.