The conference kicks off with a focus on the critical trust issues surrounding AI projects, as many leaders struggle to see a return on investment. Emerson, the SVP of Design at Infobeans, emphasizes that trust is a significant barrier to AI adoption, often stemming from concerns about data handling and system unpredictability. The talk highlights the importance of aligning AI initiatives with customer value and developing clear business cases to overcome these challenges. By prioritizing small wins and engaging in user testing, organizations can build trust and enhance user experience. Ultimately, the session aims to guide teams towards successful AI integration through collaboration and a focus on trust.