09 December 2025 11:15 - 11:40
Augmenting your product's value proposition with AI
Deborah McMahan shares her insights following her departure from the Financial Times, highlighting the necessity of embracing AI in a rapidly changing media landscape. She discusses the challenges of innovating within established organizations and reflects on the Financial Times' history of adapting to technological advancements. McMahan advocates for a proactive approach to AI adoption, emphasizing the importance of organizational alignment and effective communication. She outlines the creation of a centralized team to manage AI initiatives and the development of a user-friendly interface for staff experimentation. Ultimately, McMahan underscores the potential of AI to enhance storytelling and improve operational efficiency, while stressing the need for transparency in its implementation.