In this talk, Chanmeet explores the vital role supply chains play in driving sustainability. She emphasizes how transparency is key to tackling challenges like fraud, inefficiency, and unexpected disruptions. Chanmeet also highlights the growing consumer demand for sustainable products, especially among Gen Z, and explains why verified, trustworthy sourcing is becoming essential for brands that want to build lasting credibility. She shows how technologies such as Blockchain and IoT can bring greater visibility and accountability across the supply chain, while underscoring the importance of collaboration and seamless onboarding for everyone involved. Ultimately, Chanmeet makes a compelling case for treating sustainability not as a checkbox, but as a core driver of product development and innovation.