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Bryce

York

Director of Product Management, AI, ML & Insights

Tatari

Bryce York is a product leader with over 12 years of experience, including 7+ years in AI/ML and 5+ years in adtech, specializing in taking products from concept to global scale. Currently driving product at Tatari, he has led zero-to-one development of multiple successful products, overhauled experimentation processes to deliver seven-figure profit uplifts, and guided startups through rapid growth. With a background spanning management consulting, eCommerce, and performance marketing, Bryce combines deep technical expertise with a sharp eye for UX and conversion optimization. Originally from Australia and now based in Southern California, he also shares his expertise through courses and content on platforms like Product School, Products That Count, and Skillshare.

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09 December 2025 09:30 - 10:30

The future of work - Automation, AI, and the gig economy in a product-led world

In a panel discussion, experts explored the transformative impact of AI, automation, and the gig economy on the future of work. They emphasized the necessity for companies to adopt AI to remain competitive, highlighting its potential to enhance productivity and efficiency in product management. The conversation also touched on the evolving roles within the gig economy and the importance of ethical considerations in AI development. Panelists shared insights on how AI can streamline processes and improve collaboration, while also acknowledging the need for human oversight. Ultimately, they encouraged product managers to embrace AI as a tool for innovation and skill enhancement. Sabrina Gheissari, VP Product - Digital, JPMorgan Chase & Co. Giri Coneti, GVP, Platform & Product, Generative AI, Cornerstone Kiran Patel, CPTO, WGSN Bryce York, Director of Product Management - AI, ML, and Insights, Tatari