Bryce York is a product leader with over 12 years of experience, including 7+ years in AI/ML and 5+ years in adtech, specializing in taking products from concept to global scale. Currently driving product at Tatari, he has led zero-to-one development of multiple successful products, overhauled experimentation processes to deliver seven-figure profit uplifts, and guided startups through rapid growth. With a background spanning management consulting, eCommerce, and performance marketing, Bryce combines deep technical expertise with a sharp eye for UX and conversion optimization. Originally from Australia and now based in Southern California, he also shares his expertise through courses and content on platforms like Product School, Products That Count, and Skillshare.