Plenty of teams have solid research and still watch it lose to a senior stakeholder's opinion, an urgent sales request, or whatever shipped last time. This panel gets honest about why validated insight so often loses the argument, and what practical rituals, decision forums, or evidence standards have actually shifted the balance for teams that have fixed it. Key takeaways: - Common reasons validated insight loses out to opinion or urgency, even in mature organizations - Specific rituals or decision forums that have successfully forced insight into roadmap conversations - Questions to bring back to your own prioritization process