“Customers want X” is not a success metric, and the gap between what people say and what gets measured is where a lot of good research quietly dies. This talk walks through a working framework for turning voice-of-customer input into specific, trackable success criteria, using a real product decision as the case study from raw comment to shipped metric. Key takeaways: - A repeatable framework for translating qualitative feedback into measurable criteria - How to pick a metric that reflects what customers actually said, not just what's easy to track - A real example of the translation working, start to finish