As SaaS companies evolve into AI-native companies, the way we define and measure impact must change. Traditional automation KPIs - efficiency, cost savings, error reduction - only tell part of the story. In this session, we’ll explore how to shift the measurement lens toward product insights and customer outcomes: what to measure, how to capture product feedback, and how to understand the real value AI delivers to users. Drawing on learnings from their journey at Milestone, Sathya will share a framework for identifying the right KPIs - covering adoption, trust, differentiation, and revenue impact - so product leaders can move beyond automation metrics to truly measure what matters in the new AI era.