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Nader
Balata
Director, Product Management
Equinix
Nader Balata is the Head of Product for the Equinix Customer Portal portfolio, where he drives global strategy and execution to enhance the customer experience. As Director of Product Management, he leads a high-performing international team focused on empowering customers to discover solutions, gain insights, resolve issues, and configure infrastructure with ease. Under his leadership, adoption increased by 50% through the introduction of advanced AI capabilities such as personalized experiences, churn prediction, and tailored analytics. He also streamlined team structures across three domains, improving efficiency and delivery, while revamping the purchasing journey to reduce ordering time by 30%. With prior leadership experience at Salesforce, Nader brings a proven track record of building scalable, customer-focused products that drive measurable business impact.
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23 October 2025 11:30 - 12:00
Closing the feedback loop: Driving product decisions with UX research
Great product leaders donโ€™t just collect feedback, they act on it. In this session, Nader Balata, Director, Product Management at Equinix, will reveal how PMs can turn UX research into a strategic engine that shapes roadmaps, breaks down silos, and accelerates impact. Join this session and learn to: - Integrate fast, efficient feedback loops directly into the product roadmap. - Bridge silos between UX research, product, and engineering. If youโ€™ve ever struggled to connect research insights with real product decisions, this is the session that shows you how to finally close the loop - and gain a decisive edge.