What if a small team could move faster *and* understand its users more deeply? Drawing on the experience of building Unfold, an AI-driven product for neurodivergent people, this talk explores how an AI-native team can turn feedback into product decisions and delivery without flattening people into generic themes. By looking for overlaps, edges, and emerging use cases, we can spot opportunities that conventional feedback processes miss, to build products that are smarter, more inclusive, and less likely to cause harm.