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Kevin
Couch
Director, Principal PM, Product Insights
Microsoft
Kevin Couch is a performance-driven technology leader with more than 15 years of experience at the intersection of analytics, systems engineering, and business strategy. He is recognized for designing intelligent, data-driven systems that scale insights, accelerate decision-making, and unlock new opportunities for product growth, user engagement, and monetization. Throughout his career, Kevin has empowered cross-functional teams with actionable insights to guide product strategy. Most recently, he led a team of data scientists, product analysts, and product managers at Xbox, where their work shaped innovative user experiences and product features enjoyed by millions of players worldwide.
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23 October 2025 09:00 - 09:30
Designing for outcomes: From voice of customer to product success metrics
Intuition isn’t enough - Product Managers who can translate customer voices into measurable impact hold the competitive edge. This session will uncover how to move beyond opinions to design experiences that tie directly to business success. Kevin Couch, Director, Principal PM, Product Insights at Microsoft, will discuss: - Aligning qualitative feedback with product KPIs and wider business goals. - Building measurable success indicators into UX design. - Tools and techniques for turning subjective feedback into objective decisions. Walk away with a playbook for transforming customer input into tangible product wins, before your competitors do.