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Kathy
Korevec
Director Product
Google
Kathy is a technology leader, maker, and product innovator with a background in engineering. She is currently Director of Product at Google Labs AI, and previously served as VP of Product & Design at Vercel and Senior Director of Product Management at GitHub. Motivated by curiosity and passion, Kathy thrives on helping teams navigate the ever-expanding world of technology while fostering strong collaboration and leadership. She believes the best products emerge from empowered, cohesive teams and loves experimenting with new tools, processes, and prototypes. Active in the San Francisco tech community, Kathy continues to explore new ways to build, launch, and scale impactful products.
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23 October 2025 16:00 - 16:30
One size doesn’t fit all: Personalization and segmentation in product insights
Traditional approaches to product feedback often miss the nuances of individual users and segments. To truly understand users and drive meaningful innovation, teams must personalize how they collect, interpret, and act on feedback. In this talk, Kathy Korevec, Director of Product at Google, will explore how segmentation and personalization can transform raw input into actionable product insights. She’ll share strategies for tailoring feedback loops, highlight common pitfalls, and illustrate how nuanced understanding leads to stronger products and more engaged teams. Attendees will walk away with practical approaches to building feedback systems that scale without losing relevance.