23 October 2025 13:00 - 13:30
Quality and customer voice as the ultimate differentiators
unitQ CEO and Co-Founder Christian Wiklund argues that quality and customer voice are the ultimate differentiators. As features become interchangeable across industries, the winners will be those delivering reliable, intuitive and trusted experiences rooted in real user feedback.
Christian will discuss how unifying and structuring feedback from every source — support tickets, reviews, social media and more — turns noise into insight, enabling teams to move faster and innovate with confidence. He will present unitQ as the AI layer connecting customers and builders, transforming billions of feedback signals into actionable intelligence across all teams, including product, engineering and CX.
His message is simple: competitors can copy features, but not trust. Companies that make quality and customer voice their north star will own the future.