Product leaders today are flooded with customer feedback across support tickets, app reviews, surveys, community channels, and social platforms — but turning that noise into clear product direction remains a challenge. In this session, Michael Krug from UnitQ explores how modern product organizations are using AI to unify customer signals, identify emerging issues faster, and prioritize roadmap decisions with greater confidence. We’ll discuss how leading teams are moving beyond reactive feedback loops toward proactive product intelligence that improves customer experience, retention, and operational efficiency. Attendees will leave with practical insights on: Building a scalable voice-of-the-customer strategy Using AI to surface actionable product insights Aligning product, support, and engineering teams around customer impact Measuring the business value of customer-centric product operations