Everyone is “doing AI”, but very few are building a real strategy around it. As foundation models commoditise intelligence, the competitive edge is shifting away from the tech itself and toward how it’s applied: distribution, workflow integration, proprietary data, and product experience. This panel brings together CPOs and product leaders to unpack what actually drives advantage in an AI-saturated market and what’s just noise. Expect a candid discussion on where AI creates real value, where it doesn’t, and how product leaders should be rethinking strategy, defensibility, and execution in this new landscape.