Omer leads Product & Commercial analytics at Vio.com. He was lucky to be part of the start-up to scale-up journey from 5 to 200 employees over 10 years there, building analytics functions in new areas as Vio.com grew. He’s currently focused on supporting a team of 10+ product analysts and improving quality of decision making across the company through data, experimentation and critical thinking. He’s based in Amsterdam but can also be found in the mountains of France where he pursues outdoor sports.