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Nina
Borysova
Director, Product, Data Analytics and AI
Mastercard
Nina is a seasoned professional with 15 years of dedicated experience in product management, business operations, and analytics. Her career highlights an outstanding track record in diverse roles within the world's leading consumer, education, and financial services sectors. Nina's substantial expertise spans product and project management, technical and functional business analysis, market research, strategic data analysis, business operations, and digital marketing campaign design. She is a strong advocate for innovation and an entrepreneurial mindset, consistently driving improvements in business practices and processes through meticulous operations analysis. With a core belief in "people over product," Nina emphasizes the importance of collaboration in every stakeholder and team interaction, and is proficient in various product design techniques.
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11 June 2025 13:00 - 13:45
Panel: Personalization in the age of AI, from segmentation to hyper-targeting
In an increasingly competitive digital landscape, generic experiences no longer suffice. This panel explores the transformative power of AI in evolving personalization strategies, moving beyond traditional demographic segmentation to truly individualized hyper-targeting. We will delve into how product analytics, powered by advanced AI and machine learning, enables businesses to understand user behavior with unprecedented depth, anticipate needs, and deliver tailored experiences across the entire customer journey. Join our panel of product analytics leaders as we uncover the strategies, challenges, and immense opportunities of AI-powered personalization, providing actionable insights for crafting truly meaningful and impactful product experiences.