The shoemaker’s son always goes barefoot” is an idiom as old as time. At Sisense, an embedded analytics platform, we've seen product teams across industries struggle with product analytics, and through trial and error in our own analytics journey, we've learned so many important lessons. In this talk, you'll have the opportunity to learn from these experiences. We'll discuss the tools, people, processes, and attitudes that impact the success of your product analytics efforts and how you can set yourself up for in-product analytics success.