Complete analytics demands complete data—but why stop there? When every event arrives as an AI-ready record (user, session, context included), the same stream that populates your retention and activation dashboards can also drive real-time product moves. Snowplow delivers complete and quality behavioral data straight to your warehouse, letting a single click or action: - Trigger an experiment, recommendation, or feature flag on the spot - Log the action and its context in the very dataset you analyze - Feed updated KPIs to the team without duplicate models or extra ETL One pipeline, two superpowers: sharper insight and adaptive experiences, locked into a continuous build-measure-learn loop.