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Hanna
Jäger
Director of Product
Mouseflow
Hanna is the Director of Product Management at Mouseflow. She leads the development of Mouseflow's behavioral analytics platform, helping businesses improve their bottom line by improving their users' experience. Prior to Mouseflow, she worked on products in various B2C industries: from food delivery through entertainment to veterinary medicine. Hanna focuses on the magical space where solving user problems helps businesses thrive.
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21 August 2024 09:45 - 10:15
Using analytics to tackle the (in)famous “We need a new feature” request
Through the lens of real-world experience, Jäger illustrates how leveraging both qualitative and quantitative analytics can guide product teams in making informed decisions, avoiding common pitfalls, and ultimately delivering features that truly meet user needs. The presentation highlights key insights, such as the importance of understanding customer behavior, the necessity of addressing performance issues early, and the value of continuous observation and iteration to align product development with user expectations.
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