11 June 2025 11:30 - 12:00
Connecting the dots: A 360-degree view of your customer journey
Customers interact with your brand across numerous touchpoints – product, marketing, sales, and support. Too often, data from these areas remains siloed, creating blind spots.
This keynote addresses the critical challenge of unifying disparate datasets to achieve a holistic, 360-degree view of your customer journey. Learn actionable strategies for data integration, establishing shared key performance indicators (KPIs), and fostering cross-functional collaboration that breaks down departmental barriers.
Unlock deeper insights into customer behavior and optimize every stage of their lifecycle for unified business success.