Farah is a product leader with 15 years of experience in building products and solving complex business, strategy, and engineering problems. She is experienced in monetization strategies including subscription products, artificial intelligence and machine learning products, with ownership of full product lifecycle, from assessing product-market fit, to developing/prioritizing product roadmaps, defining the business model, pricing, and go-to-market approach needed to establish a successful business. Prior to her role at Microsoft, Farah was the Head of Product and Analytics at Amazon.