Dhaya delves into the critical role of structured experimentation in driving product innovation and user satisfaction. This presentation will guide you through the comprehensive process of A/B testing, starting with the design of robust experiments that align with business objectives. We will cover practical steps for executing tests, ensuring reliable data collection, and maintaining experimental integrity. Finally, we will focus on interpreting results to make informed, data-driven decisions that enhance product performance. Whether you are new to A/B testing or looking to refine your skills, this session provides essential insights and actionable strategies to optimize your product analytics practice.