Product analytics has become essential for understanding how users interact with products — tracking engagement, retention, funnels and the impact of new releases. Yet while these tools excel at showing the “what,” they rarely uncover the “why” behind user behavior. Christian will explore how customer feedback completes the picture of product health and tells the “why” to compliment product analytics. Christian will also present new unitQ research analyzing tens of millions of user reviews across thousands of mobile apps. He’ll discuss the top quality issues and feature requests surfaced by unitQ AI in that research, and he will also provide a short unitQ demo.