11 June 2025 12:15 - 12:45
Cracking the code of user behaviour, when data meets empathy
While quantitative data tells us what users do, truly great products understand why. This session explores innovative approaches to blend the power of quantitative product analytics with rich qualitative insights.
We'll showcase how to leverage tools like session replays, user surveys, ethnographic studies, and AI-powered sentiment analysis to uncover underlying motivations, pain points, and delightful moments.
Learn how to move beyond surface-level metrics to gain profound empathy for your users, driving more impactful feature development and product improvements.