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Christian
Wiklund
CEO & Co-founder
UnitQ
Christian Wiklund is the CEO and Co-founder of unitQ, the leading consolidated and searchable platform for user feedback. Under his leadership, unitQ leverages advanced AI technology to extract data-driven insights from user commentary, empowering companies to significantly enhance product quality. Backed by prominent venture capital firms Accel, Gradient Ventures, and Creandum, unitQ is transforming how businesses understand and act on user feedback. Christian's vision for unitQ stems from his deep expertise in building scalable, user-centric products and his commitment to helping organizations achieve unparalleled product excellence.
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11 June 2025 12:15 - 12:45
Cracking the code of user behaviour, when data meets empathy
While quantitative data tells us what users do, truly great products understand why. This session explores innovative approaches to blend the power of quantitative product analytics with rich qualitative insights. We'll showcase how to leverage tools like session replays, user surveys, ethnographic studies, and AI-powered sentiment analysis to uncover underlying motivations, pain points, and delightful moments. Learn how to move beyond surface-level metrics to gain profound empathy for your users, driving more impactful feature development and product improvements.