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Chase
Wilson
Co-founder and CEO
Flywheel
Chase is the co-founder and CEO of Flywheel, the first all-in-one growth platform for B2B SaaS. After a long history of bringing new products to market at companies like Atlassian, he started a San Francisco-based company focused on a new era of product analytics, user engagement, and AI. When he's not working on Flywheel, he likes to spend his time outdoors, cooking, and making espresso.
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21 August 2024 13:00 - 13:30
The power of analytics and AI in user engagement
Understanding and enhancing user engagement is critical for product success. This presentation delves into the transformative role of product analytics and AI in driving user engagement. We will explore: - The evolution of product analytics in a revenue-focused market - Turning product insights into actionable triggers - Individualizing user engagement with AI and analytics - How non-product teams can leverage product data - Customer success stories: Principles in action - Looking ahead: The next 2 years in product analytics and PLG
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