The race to ship AI has exposed a critical truth: innovation without governance is a liability. As global regulations like the EU AI Act and national executive orders take effect, the Product Manager's job has fundamentally changed. Building an AI product now means navigating an intricate and fast-evolving landscape of algorithmic bias, explainability, data privacy, and accountability. This keynote moves beyond high-level principles to provide a practical product playbook for responsible AI. Attendees will learn how to transform looming ethical and legal risks into a durable competitive advantage and a foundation for user trust. We will dissect the most pressing challenges—from the "black box" problem in high-stakes decisions to the necessity of privacy-preserving techniques—and share concrete frameworks for implementing ethical guardrails throughout the entire product lifecycle.