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Russell
Lewis
Director Product Manager
Adobe
Russel is a Director of Product Management responsible for the strategy of Adobe Journey Optimizer and Adobe Target. His expertise lies in identifying and solving high-value enterprise customer problems in the digital engagement and personalization space through software innovation. He is passionate about finding unique, integrated ways to use technology to drive measurable business results, a fascination that began early in his career and continues today at Adobe by continually pushing the boundaries of the Adobe Experience Cloud.
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12 February 2026 10:30 - 11:15
Panel: Is your internal AI a product or a project? The new rules for scaling enterprise co-pilots
Most companies have run the pilot programs. Now, the real work begins. We need to stop treating internal AI tools ( whether it’s a custom coding assistant or an automated workflow designer) like simple IT projects and start managing them as mission-critical products. This shift requires product leaders to own the P&L, not just the roadmap. This panel dives deep into the execution reality of the 'co-pilot economy.' We’ll confront the toughest decisions head-on: Where do you draw the line on 'build vs. buy' when it comes to knowledge agents? How do you accurately prove ROI on productivity when the metrics are messy? And crucially, how do you handle the change management required to get mass adoption when employees are nervous about their roles? Join us to learn how to turn proprietary data into your greatest internal efficiency engine.