We're all running POCs on the latest foundational models. But here's the uncomfortable truth: the vast majority will die in the lab. This session isn't about the technology; it's about the bottom line. We’re giving product leaders the essential playbook to move past small wins to massive, measurable enterprise impact. We'll share clear, real-world frameworks for calculating the return, moving beyond vanity metrics to real business profit. We’ll also dissect the critical scaling hurdles (from managing massive inference costs to ensuring governance and adoption) so you can turn your AI project into a profitable, durable line item.