You've built products on third-party APIs (OpenAI, Anthropic, etc.). That was the easy part. Now, the strategic question is, how do you build a durable, defensible product that can't be copied tomorrow? The answer lies in moving beyond 'rental' access to the models and developing a custom strategy. This session is an executive roadmap for investing in your own 'data moat.' We’ll dissect the core debate for product leaders, when does fine-tuning a foundational model become a competitive necessity? When is it time to look at fully proprietary, smaller models? We will cover the critical trade-offs between cost, latency, data security, and performance. Join us to learn how to future-proof your product by turning your unique enterprise data into a truly defensible, proprietary model asset."