Product teams are shipping faster than ever—but user satisfaction has stalled. Why? Because customers aren’t asking for more features. They’re demanding quality. In 2025, users left 67.7 million pieces of feedback across 8,000 apps, and the message was clear: too many ads, confusing interfaces, broken trust, and unreliable performance are eroding loyalty. In fact, “too many ads” is now the most reported product defect, UI friction outpaces feature requests 6 to 1, and trust-related issues carry the same reputational weight as a crash. Yet overall product quality has barely improved year over year. In this session, unitQ CEO Christian Wiklund shows how leading product teams use AI to turn massive volumes of user feedback into real-time quality intelligence. Drawing on new benchmark data and examples from companies like PayPal, Pinterest, and Udemy, he’ll demonstrate how teams are shifting from feature-driven roadmaps to friction elimination, detecting issues earlier, prioritizing what truly matters, and building products users actually trust. This session is about more than analyzing feedback—it’s about using AI to operationalize quality as a competitive advantage.