Bryce York is a product leader specializing in growth-stage startups. With over 12 years of product management experience, including 7+ years in AI/ML (and more recently LLMs) and 5+ years in adtech. Originally from Australia and after 6 years in NYC, Bryce is now based in sunny Southern California. Bryce has founded and sold his own startups, including Seed The Change, which helped eCommerce stores grow their profits by planting trees. He's now driving product at Tatari – an ad-tech startup democratizing TV advertising - and helping experienced product managers become better product leaders.