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Keith
Zubchevich
CEO
Conviva
Keith Zubchevich is president and CEO of Conviva, where he helps digital businesses understand what their customers actually experience — not just what dashboards say is happening. He leads Conviva’s work at the intersection of agentic AI, real-time analytics, and customer experience, with a focus on measuring outcomes, friction, and risk once AI is deployed in production.
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20 August 2026 09:45 - 10:15
You can't prove AI value with metrics that don't ask a user
Does your agent work? Conviva CEO, Keith Zubchevich, breaks down how the world's biggest brands grade Agentforce agents with experience metrics measured from what users did, not what the agent said. Learning Objectives: - Learn the top five experience metrics you need to know to create a great agent experience. - See how leading brands measure AI agent success from real user behavior, not agent self-reporting. - Understand why agent observability tools can't tell you if the agent worked for the user.